PI Financial Corporate Identity and Branding System

What does PI stand for? We found out it stands for a lot - Proven. Insight. Performance. Intelligence. Professional. Integrity. Pacific International Securities requested a new brand to introduce their overhauled company to Western Canada and the world. We did a full branding for them, from a new brand voice and logo to website and stationery, company collateral and a corporate brochure featuring custom photography. (photo credit Gregory Crow) Completed while working at Karo Group Inc.

PCRE Group Branding and Identity

Pacific Capital Real Estate didn't have an identity. We gave them a fresh presence in the real estate field with a new logo, website and stationery. 

 

BCRTC Identity and Graphic Standards

British Columbia Rapid Transit Company wanted a fresh identity to differentiate themselves from the various subsidiary branches of TransLink. The logo mark was derived from the idea of a rapid transit train moving fast through the fresh and beautiful BC landscape. 

Vancouver Public Library Website

Vancouver Public Library needed a complete redesign of their website. They needed to connect to their customers and invite them into using all the features available through the site in an easy and friendly way. Completed while working at Karo Group Inc.

Saffron Canada Identity and Website

Saffron Canada needed a brand look that would get potential customers interested in the origins and importation of saffron. A deep sensual red  - the colour of saffron stems - mixed with clean, simple graphics was used to reflect the ancient origins of the spice and its ongoing relevance today.