PI Financial Corporate Identity and Branding System

What does PI stand for? We found out it stands for a lot - Proven. Insight. Performance. Intelligence. Professional. Integrity. Pacific International Securities requested a new brand to introduce their overhauled company to Western Canada and the world. We did a full branding for them, from a new brand voice and logo to website and stationery, company collateral and a corporate brochure featuring custom photography. (photo credit Gregory Crow) Completed while working at Karo Group Inc.